TL;DR
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Ford has announced the new Bronco Filson, a rugged off-road vehicle with a premium, wear-in interior inspired by Filson gear. It features a V6 engine and unique storage solutions, with orders opening this fall.
Ford has revealed the first-ever Bronco Filson, a limited-edition off-road vehicle that combines rugged capability with a premium, wear-in interior inspired by the outdoor gear maker Filson. The vehicle is set to be available in early 2027, with orders opening this fall.
The Bronco Filson features the Sasquatch package, including front and rear locking differentials, Fox shocks, and 35-inch tires—the largest on any premium 4×4, according to Ford. Under the hood is a 3.0-liter EcoBoost V6 engine, retuned from the Raptor, paired with seven G.O.A.T. (Go Over Any Terrain) modes, Trail Turn Assist, and one-pedal rock crawling capabilities.
The interior is designed to wear in like a well-used waxed-canvas jacket, with quilted perforated leather seats, a leather-wrapped dash, and brass accents. Unique to this model are Filson-inspired removable storage bags, including door-mounted saddlebags and cargo bags made from water- and dirt-resistant materials, allowing owners to easily transport gear from vehicle to campsite. The vehicle also boasts the quietest cabin yet for a Bronco, with acoustic glass and improved seals reducing wind noise by nearly 20 percent compared to the 2021 model. Additional features include ventilated front seats, heated rear seats, a B&O sound system, and a digital rearview mirror that functions even with cargo packed to the roof.
Why It Matters
This development is significant because it marks Ford’s return to pairing rugged off-road vehicles with premium, gear-inspired interiors, appealing to outdoor enthusiasts who value both capability and comfort. The inclusion of specialized storage solutions and durable interior materials reflects a growing trend toward vehicles designed for adventure and practical outdoor use, blending performance with lifestyle branding.
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Background
The original Bronco, launched in the 1960s, was known for its off-road prowess and rugged appeal. Ford revived the Bronco in 2020, emphasizing off-road capability and modern technology. The Filson edition builds on this legacy by integrating outdoor gear aesthetics and functional storage solutions, reminiscent of Ford’s past collaborations like the Eddie Bauer Bronco of the early 1990s. The new model’s announcement aligns with Ford’s strategy to appeal to outdoor and adventure markets, leveraging partnerships with brands like Filson to enhance vehicle appeal.
“There is a massive difference between premium and precious.”
— Ford’s global design director Paul Wraith
“The Filson Bronco is built to wear in, not wear down, designed for outdoor enthusiasts who demand both capability and comfort.”
— Ford spokesperson
What Remains Unclear
Details about the final pricing remain unconfirmed, with estimates suggesting a range in the high-$60,000s to low-$70,000s. It is also unclear whether the Filson edition will be produced in limited quantities or as a permanent trim alongside other Bronco models. Additionally, full specifications and available colors are yet to be announced.
What’s Next
Ford will begin accepting orders for the Bronco Filson this fall, with production expected to start shortly thereafter. The vehicle will be available in showrooms in early 2027. Further details on pricing, additional trims, and optional features are anticipated as the launch date approaches.
Key Questions
What is special about the interior of the Bronco Filson?
The interior features quilted leather seats, brass accents, and Filson-inspired removable storage bags made from water- and dirt-resistant materials, designed to wear in like a well-used outdoor jacket.
Will the Filson Bronco be a limited edition?
No, Ford has indicated that the Filson edition is a permanent trim, not a limited run, and will sit alongside other Bronco trims like Outer Banks and Badlands.
What is the expected price range?
While official pricing has not been announced, estimates suggest it will be in the high-$60,000s to low-$70,000s, positioned between the Badlands and Raptor models.
What features does the vehicle include for off-road use?
The Bronco Filson includes the Sasquatch package with locking diffs, Fox shocks, 35-inch tires, G.O.A.T. modes, Trail Turn Assist, and rock crawling capabilities.
Source: Outside
