TL;DR
Jana Askeland, a mom and car enthusiast, has built a trusted platform reviewing vehicles from a female perspective. She discusses her experiences with online bullying and succeeding in a male-dominated industry.
Jana Askeland, founder of Real Mom Car Reviews, is gaining prominence as a trusted voice for women car buyers, sharing her experiences with online bullying and her success in a male-dominated industry.
Jana Askeland, a mother of two sons from Raleigh, North Carolina, launched her platform in 2022 to provide unbiased vehicle reviews from a female perspective. Her background includes growing up with a parent in the car business and studying broadcasting at NC State University. Askeland’s reviews focus on features women prioritize, such as safety, comfort, and space, aiming to make car shopping less intimidating for women. She has built a sizable social media following across platforms like YouTube, TikTok, and Instagram. Despite her growing popularity, she reports experiencing internet bullying, which she attributes to industry stereotypes and online anonymity. Askeland emphasizes her goal of empowering women in the car buying process and challenging industry marketing that predominantly targets men.
In interviews, Askeland has discussed how her background influenced her career choice, noting that her early exposure to cars through her father’s work fostered her lifelong enthusiasm. She also shared her motivation to create a platform that addresses the lack of female-centered content in the automotive industry. Her reviews often highlight practical features for families, such as car seat placement and vehicle size, to assist moms in making informed decisions. She states her approach aims to cut through industry marketing that often overlooks women’s needs and preferences.
Why It Matters
This matters because Askeland is challenging industry norms by providing a trusted, relatable voice for women, a demographic that influences over 85% of car purchases. Her success demonstrates the growing demand for female-focused automotive content and could influence how car brands market to women. Additionally, her experiences with online bullying highlight ongoing challenges women face in male-dominated fields and online spaces, raising awareness about the need for safer, more inclusive digital environments.
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Background
Historically, the automotive industry has predominantly marketed to men, despite women being the primary decision-makers in most car purchases. Recent years have seen increased efforts to include women’s perspectives, but content from female reviewers remains limited. Askeland’s rise aligns with broader trends toward gender inclusivity and consumer empowerment. Her platform was launched in 2022, amid ongoing discussions about representation and authenticity in influencer marketing. Internet bullying targeting women content creators remains a widespread issue, often fueled by stereotypes and anonymity online.
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What Remains Unclear
It is not yet clear how widespread her influence will become or how the automotive industry will adapt its marketing strategies in response to her platform. The extent of ongoing internet bullying and its impact on her work remains uncertain, as does her future plans for expansion or advocacy.
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What’s Next
Jana Askeland is expected to continue growing her platform, potentially expanding her content and influence within the automotive industry. She may also engage in advocacy around online safety for women content creators and further influence how car brands market to women. Future developments could include collaborations with automakers or industry initiatives aimed at increasing female representation.
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Key Questions
What inspired Jana Askeland to start her car review platform?
She was motivated by the lack of female-centered content in the automotive industry and her desire to help women make informed car-buying decisions based on features they prioritize.
How does Jana handle online bullying?
She acknowledges its presence but chooses to focus on her mission of empowering women and providing honest reviews, emphasizing the importance of supporting positive community interactions.
What makes her reviews different from traditional car marketing?
Her reviews focus on practical features important to women and families, such as safety, comfort, and space, offering an unbiased, relatable perspective rather than industry-driven marketing messages.
What are her future plans for her platform?
While specifics are still developing, she aims to expand her influence, possibly collaborate with automakers, and advocate for increased representation and safety for women in the automotive space.
Source: Motherly · Wellness
